Working in conjunction with GfK (Formerly Knowledge Networks), this project explores whether ancillary data purchased from consumer marketing companies can be used to accurately identify niche populations for survey research and to produce effective survey weights. We also assess the extent to which such ancillary data may be biased and could potentially lead sampling statisticians astray.
- It’s not my consensus: Motivated reasoning and the sources of scientific illiteracy
- Negativity and Positivity Biases in Economic News Coverage: Traditional vs. Social Media
- Perceptions of health risks of cigarette smoking: A new measure reveals widespread misunderstanding
- Motivated Reasoning in Perceived Credibility of Public Opinion Polls