Working in conjunction with GfK (Formerly Knowledge Networks), this project explores whether ancillary data purchased from consumer marketing companies can be used to accurately identify niche populations for survey research and to produce effective survey weights. We also assess the extent to which such ancillary data may be biased and could potentially lead sampling statisticians astray.
- Real-World Use and Self-Reported Health Outcomes of a Patient-Designed Do-it-Yourself Mobile Technology System for Diabetes: Lessons for Mobile Health
- Understanding and measuring mobile Facebook use: Who, why, and how?
- Another Reason Clinton Lost Michigan: Trump Was Listed First on the Ballot
- Biased Perceptions of Polls in the 2016 Election