Candidate Name Order

Do candidates listed earlier on the ballot perform better than those listed later?  This research seeks to understand how candidate performance relates to ballot placement through an evaluation of the influence of name order in California general elections.

Project has been conducted in conjunction with:

Daniel Schneider, Stanford University

Alex Tahk, University of Wisconsin, Madison

Jon A. Krosnick, Stanford University

Eyal Ophir, Rockmelt, Inc.

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