Can Marketing Data Aid Survey Research? Examining Accuracy and Completeness in Consumer File Data

Can Marketing Data Aid Survey Research? Examining Accuracy and Completeness in Consumer File Data

with S. Mo Jang, Curtiss L. Cobb III, J. Michael Dennis, and Charles DiSogra. 2014. Public Opinion Quarterly 78(4) 889-916. doi: 10.1093/poq/nfu043.

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