This course explores the basic principles of scientific research. Students explore different ways scientific studies are designed, quantitative data collection methods, and data analysis related to mass communication. We explore a variety of techniques and assess assumptions researchers make in these techniques. Students learn to recognize what can and cannot be concluded in our examinations. These skills will also help when encountering scientific information in real-world settings.


Lecture courses (80-120 students) with multiple GSIs and sections, fulfilled quantitative reasoning requirement for LSA.

Image Credit: DALL-E


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