Apple Card Smartflow AI Integration Demo
Emily You – My final project is a working design prototype of a potential integration of an AI-powered tool called Smartflow for the Apple Card mobile app. The prototype walks through the use cases of Smartflow and its various features including personalized recommendations based on user purchase history, a virtual buddy chat function that assists with payment or personal-finance related questions, credit scoring and risk assessment, and automatic budgeting which seamlessly categorizes transactions and provides suggestions on spending habits in order for the user to achieve their spending goals. This prototype directly connects to course content by demonstrating a case study of what AI can do in the payments industry, a place where we could begin to see more AI tools created in the near future. One key component to this project is the addition of a ‘Statement of Ethics and Transparency’ at the bottom of the main page introducing Smartflow. Based on course learnings, particularly from the weeks on ‘Breadth of AI applications’ and ‘AI in Ethics’, I learned that it is increasingly important to deliver transparency as AI becomes more integrated with technological systems. However, it is even more important that everyday users are able to make sense of the claims and ethical policies to avoid the “black box” that large
corporations tend to produce.
I also was inspired by our discussions during class about how AI can enhance personalization and facilitate learning. My designs reflect the capabilities for AI to promote a sense of learning around financial literacy and holding an individual accountable in achieving personal finance goals. Those who have not had the opportunity to access financial planners or information as easily, but are Apple Cardholders, can take advantage of this resource as a way to save time and continuously improve their financial well being. Creating this final product has left me wondering whether or not financial institutions themselves will work in collaboration with AI companies, such as OpenAI, or if their approach would be to create AI models themselves given their extensive knowledge and ownership over their services.
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