This course teaches the fundamental thinking skills necessary for critical evaluation of research-based arguments, especially those based on quantitative information. Such skills are required to be a critical consumer of mass media or an intelligent scholar of media processes and effects. It also introduces generic logical and statistical concepts through analysis and discussion of specific cases drawn from reporting in the mass media, research on media effects, and audience research. Hands-on exercises and projects improve logical and quantitative reasoning skills.


Large lecture course (180-240 students) with multiple GSIs and sections, fulfilled quantitative reasoning requirement for LSA, required to declare Communication Studies concentration (major).

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